How To Improve Your Sales Pt 2

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“How do I make more money with my Zlio Shop” is a big question on every Zlionaut’s mind. In an effort to help you all achieve greater financial success with your Zlio Shop, we have decided to explain all the necessary steps to you, and to do it in great detail, so that even the technophobes among you can join the ranks of the successful internet entrepreneurs.

In the last Blog Post of this series we told you how to find the right products for your store, and how to approach the issue of the “niche market”.

In this and the coming Blog Posts we will explain to you how to market and advertise your Shop in a way that will attract more customers.

It is clear to all of us that more visitors mean more clicks, which means more potential sales. But … how on earth do you get those visitors to visit your store? How do you turn them into excited buyers? How do you get them to visit your store again … and again? The answers can be loosely divided into three categories:

1. Using the marketing tools offered by Zlio
2. Making use of general Marketing techniques
3. Making use of Search Engine optimization (SEO) techniques

Let’s get started ….
Using the marketing tools offered by Zlio

Here are some steps you can take to improve your Shop’s visibility:

Writing product reviews: Click on the “Store Products” tab, choose a product and click on the “Edit” button. Now you can click on “Review Product” where you can write your own, unique review for that specific product. What should you write? Whatever you want … as long as it is unique and catchy. Describe the product to the best of your ability and try to “sell” the product to your customers. Distinguish yourself from other Shops who sell the same product by being as creative and unique as possible in your approach. Now go to the “Tag Product” tab and add a tag for your specific product. The search engines will pick up your product tags and will therefore give your Shop a higher listing in their results. But what does “add a tag” mean? It means that when you tag a black 30GB iPod with Video, for example, you would add such tags as “iPod, black, video, 30GB, MP3, music”, etc. Tags are nothing but keywords that help the search engines to index the specific product.

Invite others to join or visit Zlio: Click on the “My Network” tab, then on “Invite to open a store” in order to invite your friends, family and colleagues to open a Zlio Shop. You make money off each referral, because whenever a referral makes a sale, you get 10% of their commission, and another 5% of their referral’s commission. Sweet, isn’t it? Now click on the “Invite to visit my store” tab. Here you will find ready-made invitations, which you can send out to everybody on your contact list. Let the world know that you have become a virtual shopkeeper, and convince them to visit your store. In order to save time, you can skip entering each email individually by clicking the “import” button on the right side. Let this import tool access you email account and automatically extract your contacts. We make life easy, don’t we?

Put up banners and ready made texts: Click on the “My Network” tab, scroll down and click on the “show me my referral kit” link on the right side of the screen. Here you will find an array of marketing texts and banners which you can use on your Blog and Website. You do have a Blog, don’t you … ?

Install all of Zlio’s modules: Click on the “Store Modules” tab and install each and every one of the modules! Using these modules is a quick and easy way to achieve more with your Shop. What follows is an explanation for each and every one of our modules:

* “My very own domain” - This module allows you to buy a domain name (e.g. www.mydomain.com) directly from the Zlio website (the service is brought to you via register.com). The advantage is that we automatically link the new domain name to your Zlio Shop. No need to mess around with complicated DNS names and IP addresses! We believe that getting your own domain name is the smart thing to do!

* “ZlioZone widget” - This module allows you to show a selection of your Zlio Shop products on your Blog or Website. By creating a direct link to your Shop, you increase the chances of people accessing your Shop and buying products on it. Did we mention already that it is worthwhile having a Blog of your own… ? Simply take the code generated inside the module, and paste it onto your Blog or website.

* “Header Meta Tags” - This module allows you to easily add Meta Keywords to your Shop. Meta Keywords are Keywords that describe your Shop or your website. These descriptive keywords will help the Search Engines index your Shop, and might eventually get you a higher ranking in the Search Engine results. The second thing you can add from within this module is the Meta Description. Here you should add a few sentences that describe your website. Whatever you write, it should be short and concise, because the Meta Description might appear on the Search Engine results-page. When it does, it will be that one sentence that appears underneath your Website’s name.

* “Sitemap” - This module allows Yahoo! or Google Search Engines to index your entire Shop more easily. A Sitemap is actually nothing else than a list of pages of your website. If your Shop is new and has few other sites linking to it, the Sitemap will allow the Search Engine’s robot to crawl and discover your Shop more easily. Under “Your store sitemap URL” you will have to enter your Shop’s URL (e.g. http://myshop.zlio.net). Under “Google verification META tag” you will have to enter the Verification tag generated by Google. Under “Yahoo verification META tag” you will have to enter the Verification tag generated by Yahoo. How do you get a verification tag from Google or Yahoo? Read about it on this Blog Post.

* “Google AdSense” - This module allows you to install Google Ads onto your Shop in a fast and easy way. In order to use Google AdSense, you first have to create an account. Access the module and log into your Google account through the Zlio module. After you logged in, make sure that it says “Module successfully added“, after which you simply pick the kind of Ads you want to appear on your Shop. Make sure to click the “save” button after you’re finished. Note that the Ads will first appear in French. The system needs up to 48 hours to calibrate itself to the right language.

* “Shoproll” - This module allows you to put a link to other Zlio Shops at the bottom of the page of your Shop. You can choose to allow or forbid other Shop owners to link to your Shop. By linking to other Zlio Shops you get more visitors to come to your Shop, which will hopefully end up in more sales for you. Any Zlio Shop who doesn’t want to link up with you, will not approve your request.

* “Statistics Tag” - This module allows you to install Google Analytics onto your Shop, in order to track traffic on your site. Access the Google Analytics Website and sign up for an account or log into your existing account. On the Google Analytics page scroll down and click on “Add Website Profile“. On the next page, enter your Zlio Shop’s URL and click on the “Finish” button. On the next page, scroll down and copy the entire Tracking Code that has been generated for you. Go back to your Zlio Shop, and paste this Tracking Code into the box that says “please insert your statistics tags” in the Statistics tag module. After you inserted the code, click the “Finish” button. Now go back to the Google Analytics page and click on the “Finish” button there, as well.